Category: 03. Getting on Google
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Visibility
This metric in Ahrefs’ Rank Tracker shows what percentage of all clicks for the tracked keywords land on your website. For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website. Because your website gets all possible traffic from that keyword, your Visibility is 100%. Now let’s…
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Keyword rankings
If rankings are on the rise for your target keywords, that’s another sign that you’re doing something right. You can track average keyword rankings for free in GSC. If you want more accurate tracking, you’ll need a rank tracking tool like Ahrefs’ Rank Tracker. DID YOU KNOW? Organic traffic and keyword rankings are “vanity metrics.” There’s no…
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Organic traffic
Let’s start with the obvious one. If organic traffic is going up, you’re doing something right. You can track this in GSC for free. If you don’t have access to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. Then plug your domain into Site Explorer for an estimate.
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Finding or creating a sitemap
Sitemaps list the important pages on your website that you want search engines to index. If you already have a sitemap, it’ll likely be at one of these URLs: If you can’t find it there, check site.com/robots.txt where it’s usually listed. If you still can’t find it, you likely don’t have one and need to create…