My Blog

Category: 02. Setting up for SEO success

  • Install an SEO plugin

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    by

    Awais Khan
    in

    Most website platforms handle basic SEO functionality out of the box. But if you’re using WordPress, install an SEO plugin. It’s hard to put even basic SEO best practices in place without one. Both Yoast and Rank Math are good options.

  • Use a logical URL structure

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    by

    Awais Khan
    in

    URLs are important, as they help searchers understand the content and context of a page. Many website platforms let you choose how to structure your URLs. These are the five main options for URLs in WordPress: If you’re setting up a new site, go with the clearest and most descriptive structure. That’s post name. If you’re…

  • Create a logical site structure

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    by

    Awais Khan
    in

    It should be easy for visitors and search engines to find content on your site. That’s why it’s important to create a logical hierarchy for your content. You can do this by sketching a mind map. Each branch on the map becomes an internal link, which is a link from one page on a website to…

  • Create a positive user experience

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    Awais Khan
    in

    Google wants to rank pages that give visitors a positive experience.[2] Let’s look at a few ways to do this.  Use HTTPS Nothing is worse for visitors than their personal data being susceptible to hackers. Always encrypt your site with SSL/TLS. Choose an appealing design Nobody wants to visit a website that looks like it’s from the…

  • Use a good web host

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    by

    Awais Khan
    in

    If you’re using a hosted solution, you’ll need a web host. These store your site on a hard drive that anyone with an internet connection can access. Consider the three S’s when choosing one: DID YOU KNOW? You can optimize server location with a content distribution network (CDN). This creates copies of your site on servers…

  • Use a website platform

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    Awais Khan
    in

    Website platforms let you create and manage a website with ease. There are two types: Most SEOs recommend a self-hosted, open-source platform like WordPress because: That said, if you value ease of use and support, a hosted solution might be a better fit. All the big ones provide enough SEO capabilities for most people.

  • Get a good domain

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    by

    Awais Khan
    in

    Most domains are fine for SEO, so don’t panic if you already have one. But if you’re still shopping around, keep these two elements of a good domain in mind. Domain name Something short and memorable is best here. Don’t try to shoehorn keywords. Your business name without hyphens or special characters is usually a good bet.…