Category: 01. SEO fundamentals

SEO involves five main steps: 

Most people click one of the first few search results, so higher rankings usually lead to more traffic. Unlike other channels, search traffic tends to be consistent and passive. That’s because the number of searches is usually quite consistent month to month. Search traffic is also “free.” That’s a big deal because ads can be expensive. …

People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. This is why SEO matters. It helps show Google that you most deserve to rank.

Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results.