Category: SEO Basic Guide
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Loading Speed Matters
Pagespeed is a critical factor for both user experience and SEO. Faster-loading pages tend to rank higher in search results.
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Mobile Optimization is Crucial
With the increase in mobile device usage, Google now prioritizes mobile-friendly websites in its search rankings.
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Organic Search Drives Traffic
Organic search is a primary source of website traffic, driving over 50% of all traffic for most websites.
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Competition
Some businesses compete in a marketplace that is filled with competition. With a small budget and a limited time frame, it may take several years for them to get ahead. Search Engine Optimization requires an almost continuous investment to ensure efficiency and yield positive results.
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No Guarantees
Another drawback to engaging in SEO has to do with the fact that there is no guarantee that it will be successful. Indeed, Google specifically warns businesses against firms that promise guaranteed first-page results. In reality, the algorithm changes constantly as rankings shift every day.