Author: Awais Khan

You’re only gaining recognition if your company is generating high-quality backlinks. It would be best if you gained notoriety to meet a requirement to appear higher on search engine result pages (SERPs). Google’s search algorithm is well known for rewarding proximity, popularity, and relevancy. Your search positioning is impacted by three of the mentioned SEO…

Introduction A keyword gap analysis is an effective SEO tactic for finding keyword possibilities and gaining a competitive edge in search engine results pages (SERP). You can discover opportunities to optimize your website and draw in targeted organic traffic by looking at your competitors’ keywords and analyzing the domain you are trying to rank for…

Two critical factors in Search Engine Optimization (SEO) are User Experience (UX) and User Interface (UI). UI and UX since they determine how users engage with a website’s interface or design, navigate through the website, usability, features, overall practicality, and user-friendliness, thus impacting search engine rankings. In this chapter, we will understand the importance of…

Canonical Tags: What Are They? An HTML element is known as rel=”canonical” indicates the primary version for duplicate, nearly identical, or comparable sites. In other words, you can employ canonical tags to identify which version of a piece of content is the original authentic one. Google will index the canonical URL and show it to…

A Sitemap: What Is It? A document in which you list your website’s web pages, videos, and other assets, along with their connections. Search engine spiders examine this file so they can crawl your website. Text, XML, and RSS are among the most common formats for writing sitemaps. The most popular form is XML. In this…

Link building is essential to search engine optimisation (SEO) for enhancing a website’s authority and visibility. Search engines, however, consider several characteristics when judging the worth and reliability of a link because not all connections are created equal. The “nofollow” property is one tool that is crucial in maintaining link equity. This chapter will discuss…

Meta tags are essential in search engine optimisation (SEO) since they help improve a website’s visibility and rankings in search engine results. The “Meta Robots Tag” is a meta tag that significantly impacts how search engines crawl and index web pages. The significance of the Meta Robots Tag, its different directives, and how to utilise…

Duplicate Content: What Is It? Content identical or remarkably similar to content found on separate websites or distinct sections of a single webpage is called duplicate content. A website’s search engine ranking may suffer if it has a significant amount of identical material. The term refers to a location with a specific website address (URL);…

Image optimization for ranking on search engines is referred to as image SEO. The visibility of your website on Google Images can be improved by optimizing image SEO. Additionally, image optimization can make your website more accessible, which is now required by regulations in numerous nations. This tutorial will demonstrate how to utilize structured picture…

Anchor text refers to the text part that can be clicked on within a hyperlink. When a consumer clicks a hyperlink, the anchor text should describe the website type they will go on. It is intended to stand distinguished from the other parts of the content to ensure people would recognise it as a clickable…