My Blog

Author: Awais Khan

  • Key takeaways

    —

    by

    Awais Khan
    in

  • Visibility

    —

    by

    Awais Khan
    in

    This metric in Ahrefs’ Rank Tracker shows what percentage of all clicks for the tracked keywords land on your website. For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website. Because your website gets all possible traffic from that keyword, your Visibility is 100%. Now let’s…

  • Keyword rankings

    —

    by

    Awais Khan
    in

    If rankings are on the rise for your target keywords, that’s another sign that you’re doing something right. You can track average keyword rankings for free in GSC. If you want more accurate tracking, you’ll need a rank tracking tool like Ahrefs’ Rank Tracker. DID YOU KNOW? Organic traffic and keyword rankings are “vanity metrics.” There’s no…

  • Organic traffic

    —

    by

    Awais Khan
    in

    Let’s start with the obvious one. If organic traffic is going up, you’re doing something right. You can track this in GSC for free. If you don’t have access to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. Then plug your domain into Site Explorer for an estimate. 

  • Submitting your sitemap

    —

    by

    Awais Khan
    in

    You do this via Google Search Console (GSC). It takes about two seconds.

  • Finding or creating a sitemap

    —

    by

    Awais Khan
    in

    Sitemaps list the important pages on your website that you want search engines to index. If you already have a sitemap, it’ll likely be at one of these URLs: If you can’t find it there, check site.com/robots.txt where it’s usually listed. If you still can’t find it, you likely don’t have one and need to create…

  • Install an SEO plugin

    —

    by

    Awais Khan
    in

    Most website platforms handle basic SEO functionality out of the box. But if you’re using WordPress, install an SEO plugin. It’s hard to put even basic SEO best practices in place without one. Both Yoast and Rank Math are good options.

  • Use a logical URL structure

    —

    by

    Awais Khan
    in

    URLs are important, as they help searchers understand the content and context of a page. Many website platforms let you choose how to structure your URLs. These are the five main options for URLs in WordPress: If you’re setting up a new site, go with the clearest and most descriptive structure. That’s post name. If you’re…

  • Create a logical site structure

    —

    by

    Awais Khan
    in

    It should be easy for visitors and search engines to find content on your site. That’s why it’s important to create a logical hierarchy for your content. You can do this by sketching a mind map. Each branch on the map becomes an internal link, which is a link from one page on a website to…

  • Create a positive user experience

    —

    by

    Awais Khan
    in

    Google wants to rank pages that give visitors a positive experience.[2] Let’s look at a few ways to do this.  Use HTTPS Nothing is worse for visitors than their personal data being susceptible to hackers. Always encrypt your site with SSL/TLS. Choose an appealing design Nobody wants to visit a website that looks like it’s from the…