Google wants to rank pages that give visitors a positive experience.[2] Let’s look at a few ways to do this.
Use HTTPS
Nothing is worse for visitors than their personal data being susceptible to hackers. Always encrypt your site with SSL/TLS.
Choose an appealing design
Nobody wants to visit a website that looks like it’s from the ’90s. So while there’s no need to redesign your website every few months, it should look good and reflect your brand.
Make sure it’s mobile-friendly
More searches are now done on mobile than desktop.[3] So it’s critical that your website is as pleasant to use on mobile as on desktop.
Use a readable font size
People browse the web using all kinds of devices. Make sure your content is readable across the board.
Avoid intrusive pop-ups and ads
Everyone hates ads, but sometimes you need them. If that’s the case, avoid intrusive interstitials. Pages with these may not rank as highly.[4]
Make sure it loads fast
Page speed is a ranking factor on desktop and mobile. But this doesn’t mean your site needs to load lightning fast. It only affects pages that deliver the slowest experience to users.[5][6]
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