With SEO, you increase the visibility of your website for searches related to your content. So begin with learning how the search engines work and then move to other topics like keyword research, on-page SEO, link building, and technical SEO. Black hat SEO tactics generally work by abusing search engine logic.
On-page & technical SEO
Backlinks from trusted websites signal authority and improve rankings. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. As expected, an SEO-friendly website will get you more traffic from search engines as it will likely run higher in the SERPS (search engine results pages).
These broken links were not only frustrating to users but also detrimental to SEO. The garden center hired Cadence, who identified and fixed these issues by recreating, republishing, and redirecting the URLs. These repairs allowed users and search engines to access content seamlessly and set a solid foundation for future SEO efforts.
- A well written meta description sparks curiosity without revealing everything.
- Then, use your header tags to target your keyword, plus help users find the information they need.
- One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen.
- You can find a meta description by viewing the source code of a web page and looking for the tag within the section.
What is ID Product Attribute? Google Free Listings (
This approach helps readers quickly grasp the main points and navigate effortlessly through your content. Some writers used to pack their text with key terms, placing them in headings, paragraphs and footers just to rank higher. Failure to keep pace with developments from AI-powered searches such as RankBrain, BERT, and NLP makes a site not as competitive as it once was. Search engines have shifted from basic keyword detection to AI-powered models that analyze intent, context, and meaning, delivering results that feel more intuitive and humanlike.
One of the most important factors in local SEO is optimizing your Google Business Profile because Google evaluates and ranks profiles (rather than webpages) in map-based results. According to Semrush Sensor data SEO Anomaly from September 2024, Google displays images in the top 20 results for over half of U.S. Technical SEO involves improving the technical aspects of your website to enhance its search visibility.
In our experience, this helps our clients by decreasing onboarding times, streamlining communication, and improving SEO results. You can go to the Source/medium report, compare two time periods to see a source/medium combination that has the biggest increase in users when compared to the previous time period. It is also a great report to use when analyzing the organic traffic from Google (the pages people visit from the Search are always landing pages). All you need is a backlink analysis tool (like LinkMiner) that will help you find the backlinks of your competitors. If you want to dive deeper into on-page optimization, check out our practical on-page SEO guide for beginners. It covers everything from technical stuff, through content and CTR optimization to monitoring and analysis of your progress.
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