Use a website platform

Website platforms let you create and manage a website with ease. There are two types:

  1. Hosted platforms. Everything’s done for you. They host the site, give you ready-made designs, and let you add and edit content without touching code.
  2. Self-hosted platforms. These also let you add and edit content without code. The difference is that you have to host and install them yourself.

Most SEOs recommend a self-hosted, open-source platform like WordPress because:

  • It’s customizable. You can edit the open-source code how you like. There’s also a vast community of developers who know the platform inside out.
  • It’s extensible. There are millions of plugins for extending its functionality, including many SEO plugins.

That said, if you value ease of use and support, a hosted solution might be a better fit. All the big ones provide enough SEO capabilities for most people.


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