Use a logical URL structure

URLs are important, as they help searchers understand the content and context of a page. Many website platforms let you choose how to structure your URLs. These are the five main options for URLs in WordPress:

  • Plain: website.com/?p=123
  • Day and name: website.com/2021/03/04/seo-basics/
  • Month and name: website.com/03/04/seo-basics/
  • Numeric: website.com/865/
  • Post name: website.com/seo-basics/

If you’re setting up a new site, go with the clearest and most descriptive structure. That’s post name. If you’re working with an existing website, it’s rarely a good idea to change the URL structure; it may break things.


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