Keyword rankings

If rankings are on the rise for your target keywords, that’s another sign that you’re doing something right. You can track average keyword rankings for free in GSC. If you want more accurate tracking, you’ll need a rank tracking tool like Ahrefs’ Rank Tracker.

DID YOU KNOW?

Organic traffic and keyword rankings are “vanity metrics.” There’s no harm in keeping an eye on them, but they often bear no relationship with marketing or business goals. It’s much better to track metrics that have actual business impact. We cover two of these below.