- SEO is the process of growing a website’s organic search traffic.
- You do this by ranking in organic search results.
- SEO is important because you’re unlikely to rank well without it.
- Ranking high gets you free, passive, and consistent traffic month after month.
- SEO involves keyword research, content creation, on-page SEO, link building, and technical SEO.
- Doing SEO is much easier when your website is properly set up for SEO success.
- Google will usually find and index your website on its own, but you can sometimes speed the process up by submitting your sitemap.
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