Most domains are fine for SEO, so don’t panic if you already have one. But if you’re still shopping around, keep these two elements of a good domain in mind.
Domain name
Something short and memorable is best here. Don’t try to shoehorn keywords. Your business name without hyphens or special characters is usually a good bet.
Top-level domain (TLD)
This is the part after the name, like .com. Your choice of TLD makes no difference for SEO.[1] But we think .com is best for most people, as it’s the most recognizable and trusted. For charities, .org or your local equivalent also works. If you only do business in one country outside the U.S., your country code top-level domain (ccTLD), like .co.uk, is fine too.
It’s best to stay clear of TLDs like .info and .biz that people tend to associate with spam. But it’s not the end of the world if you have one. You can still build a legit website that ranks.
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