It should be easy for visitors and search engines to find content on your site. That’s why it’s important to create a logical hierarchy for your content. You can do this by sketching a mind map.
Each branch on the map becomes an internal link, which is a link from one page on a website to another.
Internal links are crucial for UX and SEO for a few reasons:
- They help search engines find new pages. Google can’t index pages it can’t find.
- They help pass PageRank around your site. PageRank is the foundation of Google search. It judges the quality of a page by analyzing the quantity and quality of links that point to it. It’s still used by Google today.[7]
- They help search engines understand what your page is about. Google looks at the clickable words in the link for this, otherwise known as anchor text.[8]
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