In the past few years, SEO has performed very well regarding ROI. Indeed, a study showed that Google is the most significant traffic driver for websites that far outpaced social media sites and confirmed the importance of appearing in Google search results. One of the main reasons SEO generates such a significant return on investment is because it attracts highly-converting traffic. The goal for SEO is to be visible when people are actively looking for your product or service. A buyer is in the market to buy when they search, and if they see your site on the top of the results, That new visitors turn into customers.
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